Colors can have a powerful effect on our mood and wellness. By using scientifically proven calming colors, Headspace will extend the invitation to meditation with doses of calming hues.
This sample exhibition of the Headspace philosophy extends through the app in digital ads, hyper-targeted instagram ads, out of home, street team, direct to consumer and iconography.
Janji is a high quality running apparel line that is inspired by specific countries. For every product sold, they donate a percentage of sales to support clean water initiatives.
Go Nomad is the belief that running is one of the best ways to explore new places. I wove this philosphy throughout the new brand and campaign in everything from the logo, to the pattern integration, to the type treatment, to the social strategy.
There’s no better place to learn about animals than the Zoo, and there are no better teachers than the animals themselves.
Qapital is a banking app that makes it easy to fund your future – while taking care of your now.
Since Millenials were the target audience for this product I tailored the website design to reflect that lifestyle, using the Qapital branding elements to make it come to life.
The essence of wonder is captured in an unexpected location: a bar. I created an irreverent treatment complete with a healthy dose of wonderment. At Wonderbar, patrons are encouraged to “be wildered.” The idea of wonder is romanced with glowing auras and sweeping scenes of everything from space to nature’s majesty. All with a nod to the original retro roots of Wonderbar.
A passion project. Ted's Diner Vol. 1 album launched with great success. Album creative is inspired by its fun, energetic, and quirky sounds — and the excessive amount of carbonated beverages consumed during the album creation.
The Country Bank site design brings out the tone of the new brand, and captures the fun, neighborly approach they have to banking.
I was responsible for the entire overhaul and redesign of the site, including working with a WordPress developer to bring the site to life.
Using that “inside baseball” (or swimming in this case) knowledge makes for genuine conversations that engage swimmers. At the same time showcasing the pride and dedication it takes to be a part of this sport. The more swimmers who join Crazy Big Swim, the more money is raised to fight cancer.
#FakeNews #MeToo #TimesUp #TakeAKnee #NeverAgain
“The #Boycott NewFront” explored how brands can stand for something in this cultural climate when staying neutral isn’t always the safe option.
A long list of guest speakers and audiences came together to discuss: Jodi Kantor, NYT; Sarah Crockett, REI; Nola Weinstein, Twitter; W. Kamau Bell, United Shades of America; Phillip Picardi, Them & Teen Vogue; Pam Wasserstein, Christy Haubegger and Amber Tamblyn, founding member’s of TIME’S UP; were among the speakers who participated Digitas NewFront 2018.
I worked to conceptualized the land of brand neutrality vs. brand activism, and applied brand elements to create the event collateral and invitation.
Videos featuring “Lifechangers” who are part of the BU School of Education